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The so-called User-Generated Services (UGS) provide users with the means to create and share their own advanced services that better fit their needs or those of their communities. Platforms supporting UGS for non-technically skilled users are becoming popular, both in the Internet and the Telecommunications domains. They provide creators with the means to include consumers' personal data or contextual information in order to generate attractive value-added services and also to improve the user-experience. However, the use and release of personal identifiable information poses several privacy and data protection concerns. In this paper we analyze the foreseeable problems and propose a solution for the protection of personal information on a UGS platform.