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In this paper, the focus is on finding an answer to the question why Mobile R&D prototypes are not being implemented. To find an explanation, we formulated propositions, moving from a macro-economic view on innovation, via innovation strategies to explanations that focus on the design of the artefact and the supporting business models. We concluded that, in the design process, the focus is on the business models, at the expense of managing relationships with potential providers of the mobile service. In our view, design approaches should therefore focus on the artefact as well as the underlying business models, but managing the relationship with potential service providers has to be part of a project from the very beginning.