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This conceptual paper advances our conceptions of core competence, going beyond mere identification. Drawing on existing theories, the paper proposes how the influences on a core competence can be managed by acknowledging the need for influence, and the applicability of associated concepts to satisfy that need. We also add a time continuum, wherein a company's shared history and shared future specific goals are highlighted, which could strengthen the influence on a core competence. An expanded core competence model is proposed. The model suggests a more detailed, more comprehensive approach, applicable to core competence management issues by scholars and practitioners alike.