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This paper brings forward a new model based on fuzzy theory and multi-classes support vector machines to value the effect of promotion. On the one hand, the fuzzy theory is used to reduce the subjective effect of value experts. On the other hand, The multi-classes support vector machines (SVM) was used to classify the value of promotion effect accurately. The new model can not only improve the objectivity of the value data but also improve the Accuracy, so it is proved that the new model is a more feasible method than any other methods ever.
Date of Conference: 16-18 April 2010