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Analysis on hotel service innovation based on customer delivered value theory

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3 Author(s)
Xu YangQian ; Tourism Coll., Hebei Univ. of Econ. & Bus., Shijiazhuang, China ; Wang Na ; Han Yu

According to the customer delivered value theory, this paper considers that the hotel should promote total customer value by hotel service innovation, personnel and brand culture innovation. At the same time, it can reduce the overall cost for customer by optimizing service processes and improving service efficiency.

Published in:

Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on

Date of Conference:

16-18 April 2010