By Topic

Generation Y Adoption of Instant Messaging: An Examination of the Impact of Social Usefulness and Media Richness on Use Richness

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Anandarajan, M. ; Dept. of Manage., Drexel Univ., Philadelphia, PA, USA ; Zaman, M. ; Qizhi Dai ; Arinze, B.

By integrating Media Richness Theory, Channel Expansion Theory, and the Technology Acceptance Model (TAM), we study the postadoption use behavior of instant messaging. We developed the construct “use richness” as a measure of the extent to which users use the media communication capacity after adoption and proposed a conceptual model of the antecedents of use richness. Through a field survey with 272 valid responses and structural equation modeling, we empirically tested our model and found that use richness is positively affected by perceived media richness, perceived usefulness, and perceived social usefulness.

Published in:

Professional Communication, IEEE Transactions on  (Volume:53 ,  Issue: 2 )