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This paper evaluates the role of reprocessability and symbol sets, two of the media capabilities identified in Media Synchronicity Theory, and different recipient characteristics on knowledge transfer. An experimental study manipulating the two specific channel interface characteristics was conducted to test the proposed model. Results indicate that symbol sets have a positive effect on knowledge possessed and knowledge applied. Motivation to learn significantly affected knowledge possessed and knowledge applied, while absorptive capacity was found to only influence knowledge possessed. The hypothesized relationships between reprocessability and knowledge internalization were marginally supported, and future research is suggested to address this issue.
Date of Publication: June 2010