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The big video game: tv's battle to hold online viewers [Commentary: On-Demand Video]

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3 Author(s)

The spread of broadband Internet to mass market penetration levels - now reaching two-thirds of households in the United States and Europe - and exponential sales of video-capable devices have resulted in a dramatic shift in video viewing habits, especially among younger audiences. And these audiences are not just watching short YouTube clips on the Internet; they are watching long-form video, TV shows, and movies.

Published in:

Communications Magazine, IEEE  (Volume:48 ,  Issue: 5 )