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This paper will explore a technique of Risk Assessment to mitigate new business demands uncertainties. Many times, especially in industrial process, decisions to accept new demands are made based in empirical procedures that are just based in some perceptions highly susceptible to failure. A methodology to reduce or eliminate that kind of risk exposure will benefit companies' executives for a decision make. This methodology integrates FTA (Fault Tree Analysis), cut sets probabilities, Cost Risk Simulation and QFD principles to prioritize the control variables in the process and guarantee the technical specification requirements for product reliability or legal requirements.