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INORM: A New Approach in E-commerce Recommendation

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2 Author(s)
Memari, M. ; Inf. Technol. Dept., NIORDC Co., Tehran, Iran ; Amerian, A.

Developing an intelligent recommendation system is a good way to overcome the problem of overloaded product's information provided by the e-commerce enterprises. This paper proposes a new hybrid recommendation methodology, called INORM, based on recommendation methods and costumer navigational and behavioral algorithms to enhance the recommendation quality and the system performance of current recommender systems.

Published in:

Computer Engineering and Applications (ICCEA), 2010 Second International Conference on  (Volume:2 )

Date of Conference:

19-21 March 2010