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Enterprise content management (ECM) has emerged as a promising research area in the Information Systems (IS) discipline. According to recent works in the field, ECM may increase the consistency, availability, and traceability of content. We argue that one important aspect has dropped off the agenda-the role of creativity. While the above measures are, without any doubt, highly relevant in order to pursue important business imperatives, such as time and budget, organizations must also consider the creativity and innovativeness that employees can unfold in their work processes. In this conceptual paper, we thus advocate an approach to ECM research that not only considers traditional, rather control-oriented factors, but also the impact of ECM on an organization's creativity and vice versa. We propose a research framework for ECM and creativity that is grounded in diverse literatures relating to these two concepts.