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Fortune 500 Homepages: Design Trends

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2 Author(s)
Jones, S.L. ; Indiana Univ. Kokomo, Kokomo, IN, USA ; DeGrow, D.

This study is a comprehensive census of the homepage design practices of Fortune 500 companies, analyzing 46 elements of homepage design. The analysis establishes recent design trends of Fortune 500 homepages. In addition, it provides a snapshot of recent homepage design practices of the Fortune 500 that can be used for comparison with other populations and for future research and longitudinal studies of web design.

Published in:

Professional Communication, IEEE Transactions on  (Volume:54 ,  Issue: 1 )

Date of Publication:

March 2011

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