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Product pricing game model under B2C market based on multi-agent system

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3 Author(s)
Qiuju Yin ; Sch. of Manage. & Economic, Beijing Inst. of Technol., Beijing, China ; Yankun Li ; Lihui Min

What pricing tactics a enterprise adopts is the key to keep its competence. Now, the online auction and reverse auction Web site are affecting the cost-oriented habit of pricing by the large-scale consumer group. This paper will analyze the influencing factors of B2C e-business product pricing from the views of enterprises and consumers, respectively, and establish the pricing game model based on MAS (multi-agent system). At last for the efficiency of B2C e-business market, the paper will make research on the algorithm and working processes of the game between enterprises and consumers. It will provide certain decision-making supports on product pricing for demand-oriented businesses.

Published in:

Grey Systems and Intelligent Services, 2009. GSIS 2009. IEEE International Conference on

Date of Conference:

10-12 Nov. 2009