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This paper suggests that firms that successfully integrate an information technology (I/T) strategy with their business strategies do so by focusing on the information itself, rather than on technology, as the real carrier of value and source of competitive advantage. A primary mechanism by which a firm becomes an information-intensive firm is the implementation of a procedure for measuring the value of its information assets V(I). This paper presents a methodology for measuring the value of information in the firm. This paper describes the application of that methodology in an actual case study and discusses some consequences of being able to compare organizations with respect to their relative levels of information intensity.
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