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Building ease of use into the IBM user experience

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1 Author(s)
K. Vredenburg ; IBM Corporate User Experience Transformation, 8200 Warden Avenue, Markham, Canada L6G 1C7

This issue of the IBM Systems Journal explores the topic of building ease of use into the IBM user experience with hardware, software, Web sites, and services. This paper provides an overview of the process and organizational transformation that IBM has gone through in improving the user experience with our offerings. IBM's process for building ease of use into the user experience is described and two versions of the process are introduced and contrasted. The IBM User-Centered Design (UCD) approach, which has been used for the last several years, is contrasted with the traditional approach to the development of offerings. A recent major enhanced version of the process, called User Engineering (UE), which is optimized for the IBM e-business on demand™ strategy, is contrasted with the existing UCD process. The key elements of our enablement, leadership, and guidance strategy for these processes are outlined, including mission, process integration, education and training, communication, collaboration, and tools and technology. An overview of the papers in this issue is also provided.

Note: The Institute of Electrical and Electronics Engineers, Incorporated is distributing this Article with permission of the International Business Machines Corporation (IBM) who is the exclusive owner. The recipient of this Article may not assign, sublicense, lease, rent or otherwise transfer, reproduce, prepare derivative works, publicly display or perform, or distribute the Article.  

Published in:

IBM Systems Journal  (Volume:42 ,  Issue: 4 )