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The global games and interactive entertainment industry is expanding at a rapid rate. Industry revenues were estimated at $28 billion for 2004 and are anticipated to double by 2008 (based on the PricewaterhouseCoopers report Global Entertainment and Media Outlook: 2005-2009). Of the current revenues, $2.8 billion is addressable by information technology (IT) companies such as IBM through hardware, software, and services. The IT segment is projected to grow to $7.6 billion by 2008.
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