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The CIO (chief information officer) organization at IBM has adopted the idea of a participatory Web and is engaged in leveraging employee talent to address the persistent information technology challenges facing global enterprises. A series of unique open conversations among employees resulted in a new approach to collaborative innovation. This new model of innovation has become an important component of the IBM product and service strategy, as it has generated new solutions that have met quick market success. In this paper we describe this model of innovation and illustrate our experience in four case studies.
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