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Engaging a corporate community to manage technology and embrace innovation

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4 Author(s)
A. W. Chow ; IBM CIO Office, 294 Route 100, Somers, NY 10589, USA ; B. D. Goodman ; J. W. Rooney ; C. D. Wyble

It has been estimated that approximately 50 percent of technology implementation failures are due to scheduling and budget issues and 27 percent are due to customer dissatisfaction. If typical technology solutions face these odds, how can riskier emerging technology and innovation activities succeed? This paper describes the IBM Technology Adoption Program (TAP), an effort by its technology and innovation team to formalize its innovation management discipline. Instead of using structured governing processes, the program uses an organic approach for accelerating change. TAP is focused on cultivating and harnessing the existing early adopter and innovator communities within the enterprise to shorten the technical development cycle and deliver solutions that engage a variety of users, ensuring rapid, widespread accommodation. We describe TAP in the context of the challenges enterprises face in fostering and measuring innovation, focusing on three key areas: rallying the community, encouraging the technical investment supporting the community, and gauging the priority and value of new technology. We present several examples to illustrate the benefits that materialize from overcoming obstacles and delivering significant innovation.

Note: The Institute of Electrical and Electronics Engineers, Incorporated is distributing this Article with permission of the International Business Machines Corporation (IBM) who is the exclusive owner. The recipient of this Article may not assign, sublicense, lease, rent or otherwise transfer, reproduce, prepare derivative works, publicly display or perform, or distribute the Article.  

Published in:

IBM Systems Journal  (Volume:46 ,  Issue: 4 )