A social network service-oriented architecture for mass customization

In recent years, social network service (SNS) began to flourish as a business component. A service architecture integrating SNS component with Internet based mass customization (MC) platform has been a new trend in the fields of MC. This paper is to explain the logic of the cause of SNS-oriented architecture for mass customization on the basis of Internet technologies (IMC), describe the details of architecture and how to apply it in MC business by means of some typical case study.