Cart (Loading....) | Create Account
Close category search window

Professional communication in Korea: playing things by eye

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Robinson, J.H. ; St. Cloud State Univ., MN, USA

Westerners doing business with Koreans need to understand “nunch'i”, a complex and subtle concept related to tact and subtlety of communication. In a high context culture such as that of Korea, nunch'i governs verbal and nonverbal communication to such an extent that westerners who are not familiar with its basic concepts can fall prey to serious miscommunication. The paper defines and describes nunch'i, providing illustrations of its proper usage in professional communication situations

Published in:

Professional Communication, IEEE Transactions on  (Volume:39 ,  Issue: 3 )

Date of Publication:

Sep 1996

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.