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With the development of on-line forum technology and the pervasive participation of the public, the Human Flesh Search is becoming an arising phenomenon which makes a great impact on our daily life. There arose big research interests in social, legal issues resulted from HFS, however, very little work has been conducted to understand how it comes into being and how it dynamically evolves. This paper proposes a modeling and simulation approach incorporating network expansion and GOSSIP propagation with feedback for a better understanding of the human flesh search phenomenon. Based on the acquisition and analysis of the netizens' surfing behavior data, the evolution of the HFS is modeled as a network growth process with proper dynamic input, which is characterized by heavy-tail and burst-oriented distribution, modeling as a Weibulloid process. Then, an improved GOSSIP model with feedback is proposed to represent the information propagation, processing and aggregation during the HFS. New insights for HFS are gained through a set of simulation experiments.