By Topic

A Trust Evaluation Model for Future Peer-to-peer E-Commerce Environments

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

3 Author(s)
Chang Li ; Wireless Theor. & Technol. Lab. (WT&T), Beijing Univ. of Posts & Telecommun., Beijing, China ; Yafeng Wang ; Dacheng Yang

Due to the flexibility and freedom of the P2P e-commerce environment, peers often make transactions with other unknown peers, the trust evaluation becomes critical. Traditionally the trust evaluation model is based on feedback mechanism, which only depends on transactions number neglecting transaction amount, etc. This may lead to the transaction risk in the new transaction. In this paper, a novel trust evaluation model is presented, which reflects recommender's trust value and transaction amounts when computing the trust value of peer. In addition, the model introduces the factor of transaction period while updating peer's trust value, which embodies that the feedback occurred in different period have different influence to peer's trust value. Therefore results of trust evaluation become more accurate, the novel trust evaluation model is effective against malicious behavior.

Published in:

GLOBECOM Workshops, 2009 IEEE

Date of Conference:

Nov. 30 2009-Dec. 4 2009