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Business to Consumer E-commerce Enterprises Analysis: A Case Study of

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4 Author(s)
Xiaohong Wang ; Coll. of Manage., Beijing Union Univ., Beijing, China ; Liwei Li ; Ling Tian ; Lifeng Xu, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services with fur and leather products, was built in early 2007. offers 7 lines of consumer products including leather bags, leather clothing, fur, shoes and gloves, cowboy costumes, household items, automotive products. This paper analyzes the running model of comprehensively from the perspective of operation, management, technology and benefit. Based on the analysis and current development trend of e-commerce enterprises, this paper gives some suggestions for

Published in:

Computer Technology and Development, 2009. ICCTD '09. International Conference on  (Volume:2 )

Date of Conference:

13-15 Nov. 2009