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This article presents a new end-to-end architecture model that will enable the deployment of a plethora of different multimedia services from diverse suppliers competitively coexisting over a common access and home networking environment. The model is focused on personal multimedia communication services and terminals. The proposed model is a segmentation of the end-to-end multimedia chain into several business segments. The interfaces among segments and functional entities inside each segment are identified and defined in the work. In order to study the impact level of the results achieved, a comparison with the approximation to NGN provided by current standardization bodies in the field (3GPP and TISPAN) is also included in the article. This comparison highlights the advantages of using this model as a solution to offer PMC services.