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Social networking service for mobile devices is presented and evaluated. The operating principle of the service is inspired by human-like cumulative gossiping. The usage of the service is browser based and implementation utilises standard ad hoc communication between smartphones. The cumulative gossiping protocol is built on the service level and on top of the existing ad hoc communication method. The service is evaluated with six social groups. Results suggest that there is great social demand for this kind of social networking service due to similarity of human-type gossiping. Also, a number of propositions for technical solutions to further enhance the end user experience of the service were gathered.