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Proceed from the commerce view, a perfect combination of port and e-commerce is the new breakthrough point that would make port income creating. This paper makes e-commerce thoughts and technologies applied for the traditional port transaction, excavates the value on the base of the port e-commerce platform, studies the profit model of the port e-commerce platform on the aspects of competition structure, the key to the success of industry-driven factors, value creation configuration, the core of business, marketing way, the basic and channel of value and so on. Moreover, it builds an evaluating model by using multistage fuzzy evaluation method.
Date of Conference: 21-23 Oct. 2009