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Enterprise applications are presently built on a 20 year old data management infrastructure that was designed to meet a specific set of requirements for OLTP systems. In the meantime, enterprise applications have become more sophisticated, data set sizes have increased, requirements on the freshness of input data have been strengthened, and the time allotted for completing business processes has been reduced. To meet these challenges, enterprise applications have become increasingly complicated to make up for short-comings in the data management infrastructure. This paper outlines the characteristics of enterprise application with regards to the underlying data management layer. We also propose a database design perfectly fit to the demanded requirements of enterprise applications.