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User-Centered Design and Visualization of Service Oriented Recommender Agents: An Approach to Achieve Better Consumers' Involvement in E-Commerce Systems

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2 Author(s)
Rui Wang ; Design Lab., Univ. of Sydney, Sydney, NSW, Australia ; Xiangyu Wang

This paper identifies some issues related to consumers' involvement in current e-commerce systems and presents a possible solution. In this paper, it is assumed that adopting user-centered design concept to establish service oriented recommender agents and visualizing those agents into human-look-alike avatars in virtual environments (VEs) could be a proper concept and approach to increase consumers' involvement. This paper develops a conceptual model of how consumers' involvement could be increased to a higher level by adopting those design concepts. The proposed experimentation that could test this model is also illustrated.

Published in:

e-Business Engineering, 2009. ICEBE '09. IEEE International Conference on

Date of Conference:

21-23 Oct. 2009