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The North American market remains a market sought by all of the world's leading manufacturers. Because the world's automotive sector is so reliant on the same supplier base, a major perturbation in the North American auto market affects the competitiveness of auto manufacturers throughout the world. Consequently, it is important to gain insight into what caused General Motors (GM) and Chrysler to declare bankruptcy and what they must do to restore competitiveness. "What happened to GM" will likely become a case study in every MBA program in the world.