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In the recent past there has been a growing trend in delivering rich, interactive, multimedia and context aware services over wireless networks to intelligent mobile devices. In addition, context awareness has been on the evolution road map of all the next generation technologies, theories and concepts. The goal, common to all ideas, is to enable personalization and intelligent response/reaction spectrum to next generation systems. One such technology, IP Multimedia Subsystem (IMS) has proven to be a huge step towards interactive and personalized communication along with other features. In this paper we analyse the IMS-MBMS framework test-bed designed and developed within the C-MOBILE project. The implementation enables context aware multimedia services for user groups and communities. End-to-end user trails were conducted and the experiences and results are presented along with some crucial development aspects identified during this research and development exercise.