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Steganography is the means of storing information inside another message in such a way that hides informations existence. A number of steganography algorithms have been introduced using text, image, audio, video files as the cover media. Among these, text documents have been widely used for a very long time. This paper presents a new approach for steganography in Hindi texts. Considering the structure of Hindi alphabet/words, in this approach, by shifting the specific matra towards left or right, we hide the secret message in the text. This approach can be categorized under feature coding methods. The approach shows good result on the sample collected from different Hindi newspaper.