By Topic

Bias in computer-assisted surveys

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Klein, G. ; Sch. of Bus., Texas Univ., Odessa, TX, USA ; Sobol, M.G.

The emergence of new technology has enabled rapid data collection via mechanical interviews. Improved speed of data collection enables researchers to collect a larger volume of data with lower interview cost. Computers allow editing during data collection to prevent errors and they direct respondents to relevant questions. They may also facilitate immediate data tabulation and analysis. In spite of these advantages, a concern for bias introduction arises. The reported study finds that direct computer data collection via keyboard provides data as accurate as personal interviews and self-administered forms but may lower response rates on certain questions. This result implies that computers are valid data collection devices in certain situations

Published in:

Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE Transactions on  (Volume:26 ,  Issue: 5 )