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A Target-Based Decision-Making Approach to Consumer-Oriented Evaluation Model for Japanese Traditional Crafts

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3 Author(s)
Van-Nam Huynh ; Japan Adv. Inst. of Sci. & Technol., Nomi, Japan ; Hongbin Yan ; Nakamori, Yoshiteru

This paper deals with the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called “Kansei” features by means of the semantic differential method. For traditional crafts, decisions on which items to buy or use are usually influenced by personal feelings/characteristics; therefore, we shall propose a consumer-oriented evaluation model targeting these specific requests by consumers. Particularly, given a consumer's request, the proposed model aims to define an evaluation function that quantifies how well a product item meets the consumer's feeling preferences. An application to evaluating patterns of Kutani porcelain is conducted to illustrate how the proposed evaluation model works, in practice.

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Engineering Management, IEEE Transactions on  (Volume:57 ,  Issue: 4 )