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Research of Building the Customer Knowledge Acquisition Model: Based on Social Capital

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2 Author(s)
Fan Jun ; Coll. of Bus. Adm., Zhejiang Gongshang Univ., Hangzhou, China ; Ruan Yinli

The core of customer knowledge acquisition model based on social capital is that how to promote acquiring the knowledge about customer and knowledge from customer through enhance the structural dimension, cognitive dimension and relational dimension of social capital, with the acquired knowledge changing into business-friendly knowledge after refining and integration as well. Moreover, the specific implementation strategies are also reflected in corresponding management inspiration.

Published in:

Management and Service Science, 2009. MASS '09. International Conference on

Date of Conference:

20-22 Sept. 2009