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The Research of Customer's Repeat-Purchase Model Based on Data Mining

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2 Author(s)
Wang, Fudong ; Sch. of Manage., DongHua Univ., Shanghai, China ; Meimei Chen

It costs something like five times to serve a new customer than a regular customer. Regular customer is very import to enterprise. This paper proposes a model of customer's repeat-purchasing. Customer behavior patterns are first identified using association rule mining. Then, the customer's repeat- purchase model is identified by comparing two sets of association rules generated from datasets of different periods. The experimental results demonstrated that the method is effective.

Published in:

Management and Service Science, 2009. MASS '09. International Conference on

Date of Conference:

20-22 Sept. 2009

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