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The Diffusion and Adoption Research of Mobile Commerce - A Review

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2 Author(s)
Huang Rui ; Sch. of Econ. & Manage., Beihang Univ., Beijing, China ; Liu Lu

Although many literatures are available on diffusion and adoption of mobile commerce, the topic is still under development and offers potential opportunities for further research and applications. This paper reviews the literature on diffusion and adoption of m-commerce. The paper points out the current problems in the study and provides a source of idea for the understanding of the key factors for diffusion and adoption of mobile commerce and the whole process from adoption to diffusion of mobile commerce. We hope that the findings of this research will provide useful insights and be a good source for anyone who is interested in diffusion and adoption of m-commerce. The paper also provides some future directions for researched.

Published in:

Management and Service Science, 2009. MASS '09. International Conference on

Date of Conference:

20-22 Sept. 2009

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