Cart (Loading....) | Create Account
Close category search window
 

Determination of the Factors that Influence Consumers' Trust in Business-to-Consumers Electronic Commerce: An Empirical Approach

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Al-Dwairi, R.M. ; Dept. of Comput., Univ. of Bradford, Bradford, UK ; Kamala, M.A.

Trust in the context of business-to-consumer (B2C) electronic commerce (EC) is complex and a multidimensional construct. It is affected by many internal and external factors. These factors might change overtime. Therefore trust value becomes dynamic and creates a big challenge. Although, many researchers studied the effect of different factors on consumerspsila trust, the trust literature lacks clear differentiation among the factors contributing to trust and fails to capture its multidimensional nature. Thus, this research presents a holistic approach that study trust empirically in the context of B2C EC and attempts to determine the major factors that affect consumerspsila trust. The research provides a valuable feedback for e-commerce Web site designers and for e-vendors as well.

Published in:

CyberWorlds, 2009. CW '09. International Conference on

Date of Conference:

7-11 Sept. 2009

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.