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Implementation of Data Mining Engine on CRM-improve customer satisfaction

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4 Author(s)
A. S. Al- Mudimigh ; King Saud University, Riyadh, Kingdom of Saudi Arabia ; F. Saleem ; Z. Ullah ; F. N. Al-Aboud

Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of customer relationship management (CRM) to describe the association of a customer with the company and enhanced the model by connection with data mining engine (DME) for evaluation the query of a customer or an employee, customer understanding to support the CRM. The main aspect of this paper is DME which is playing commanding role to bear a company on the top. Analyze and assessment of the query to understand the customer and work on organization's action, by using data mining techniques are the main characteristics of DME.

Published in:

Information and Communication Technologies, 2009. ICICT '09. International Conference on

Date of Conference:

15-16 Aug. 2009