Scheduled System Maintenance:
On Monday, April 27th, IEEE Xplore will undergo scheduled maintenance from 1:00 PM - 3:00 PM ET (17:00 - 19:00 UTC). No interruption in service is anticipated.
By Topic

Implementation of Data Mining Engine on CRM-improve customer satisfaction

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Al-Mudimigh, A.S. ; King Saud Univ., Riyadh, Saudi Arabia ; Saleem, F. ; Ullah, Z. ; Al-Aboud, F.N.

Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of customer relationship management (CRM) to describe the association of a customer with the company and enhanced the model by connection with data mining engine (DME) for evaluation the query of a customer or an employee, customer understanding to support the CRM. The main aspect of this paper is DME which is playing commanding role to bear a company on the top. Analyze and assessment of the query to understand the customer and work on organization's action, by using data mining techniques are the main characteristics of DME.

Published in:

Information and Communication Technologies, 2009. ICICT '09. International Conference on

Date of Conference:

15-16 Aug. 2009