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In a world of fast changing environments for business, the need for innovation is one of the most stable items. On the other hand, innovation is influenced by more and more factors, like increasing products and service complexity ore growing numbers of partners, involved into a single product innovation. This paper introduces interoperability problems related to simultaneous business and product development. Experiences from a benchmarking study carried out between four major companies in Germany will underline the described problems. A new research project ldquoIsyProMrdquo., national funded, just started to analyse interoperability issues in this. An overview about the IsyProM approach will conclude this paper.