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The transformation from products to services is a current tendency in software companies. While companies expect services to increase their revenue and competitive advantage, the shift is reported to cause challenges. To study a transformation, a case study was performed at F-Secure. As a result, a set of success factors and challenges related to utilizing Software as a Service model over time are presented. The main findings indicate that a dedicated service team and close collaboration with customers are vital in service development. Furthermore, a long-term view and emphasis on service culture seem to be critical when shifting from products to services.