Cart (Loading....) | Create Account
Close category search window

Descriptive and prescriptive models of decision-making: implications for the development of decision aids

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Weber, E.U. ; Center for Decision Res., Chicago Univ., IL, USA ; Coskunoglu, O.

Experimental investigations by psychologists have revealed significant deviations of actual human decision behavior from classical rational theories of judgment and decision-making. Weakening the assumptions of the latter has led to the development of such new theories such as prospect theory or rank-dependent subjective expected utility theory. Recent work in this area is reviewed with an emphasis on its implications for prescriptive modeling. These implications manifest themselves at every step of the decision analytic process, potentially limiting the effectiveness of these tools. It is proposed that it may be possible to enhance the effectiveness of decision analytic tools or numerical optimization if they are coupled with some symbolic reasoning capability. The relevance of artificial intelligence techniques for enhancing existing decision tools is also discussed. Some links between the descriptive decision research of psychology, prescriptive models of operations research, and symbolic reasoning research of artificial intelligence are shown

Published in:

Systems, Man and Cybernetics, IEEE Transactions on  (Volume:20 ,  Issue: 2 )

Date of Publication:

Mar/Apr 1990

Need Help?

IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.