By Topic

Study on Application of Customer Segmentation Based on Data Mining Technology

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$33 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Huaping Gong ; Inf. Eng. Sch., Nanchang Univ., Nanchang, China ; Qiong Xia

This paper expounds the fundamental theory of data mining and customer segmentation, and studies on the specific implementation of data mining processes and technology. We put forward the customer segmentation application model based on data mining technology, which is applied in the retailing industry to carry out a empirical study.

Published in:

Future Computer and Communication, 2009. FCC '09. International Conference on

Date of Conference:

6-7 June 2009