Referenced Items are not available for this document.
This paper expounds the fundamental theory of data mining and customer segmentation, and studies on the specific implementation of data mining processes and technology. We put forward the customer segmentation application model based on data mining technology, which is applied in the retailing industry to carry out a empirical study.
Published in:
Future Computer and Communication, 2009. FCC '09. International Conference on
Date of Conference: 6-7 June 2009
- Page(s):
- 167 - 170
- Print ISBN:
- 978-0-7695-3676-7
- INSPEC Accession Number:
- 10869106
- Conference Location :
- Wuhan
- Digital Object Identifier :
- 10.1109/FCC.2009.66
- Product Type:
- Conference Publications
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