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Interactive Design System for Financial Engineering Product Based on Customer Information

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2 Author(s)
Jianfeng, Ma ; Sch. of Econ. & Manage., Jiangsu Polytech. Univ., Changzhou, China ; Mo Qi

Under the new financial market environment along with increasing individualization demand of customer value, innovative processes for the financial engineering products had been still limited in style of inner experts in financial enterprises guiding products design, which would lead to many financial products not be accepted by clients. According to the puzzle of disjoint between product design and market lied in financial enterprises, based on the analysis of design characteristic of the financial engineering product, interactive design information platform for financial engineering product was primarily conceived and constructed in virtue of computer, network engineering and system engineering, etc.. Designing financial products on the platform, Financial enterprises can try their best to meet the client's requirement.

Published in:

Information Technology and Applications, 2009. IFITA '09. International Forum on  (Volume:2 )

Date of Conference:

15-17 May 2009