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Designing Social Commerce Experience in 3D Virtual World

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2 Author(s)
Zhi-Cong Fang ; XiChang Coll., Xichang, China ; Hong Cai

Experience during e-commerce activities will greatly influence peoplepsilas buying behavior. In this paper, the key points of doing commerce over 3D virtual world are studied, a systematic method of designing e-commerce experience in 3D virtual world is designed which is named C2V (commerce to virtual worlds). A commerce scenario is decomposed into roles and scenes, and then captured by performative structure graph. The performative structure graph is then transformed into rectangular dualization layout through rectangular dualization algorithm. By using a real use case (1st World Youth Olympic Game to be hosted by Singapore) to apply the designed method, the feasibility of our new method is proved.

Published in:

Commerce and Enterprise Computing, 2009. CEC '09. IEEE Conference on

Date of Conference:

20-23 July 2009