Cart (Loading....) | Create Account
Close category search window
 

Micro Factors Influencing the Attitudes toward and the Use of a Mobile Technology: A Model of Cell-Phone Use in Guinea

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

4 Author(s)
Kaba, B. ; Int. Univ. of Grand-Bassam, Grand-Bassam, South Africa ; N'Da, K. ; Meso, P. ; Mbarika, V.

Previous studies have often highlighted macro factors as explaining the adoption and use of cell phones in developing economies. However, micro factors, which directly affect the end user's motivations, have been underinvestigated. We examine the influence of micro factors on both individuals' attitude toward and their use of cell phones. Data were collected through a survey of 463 cell-phone users in Guinea. Results show that mobility, familiarity, social influence, and resources possession influence the attitude toward and the use of cellular telephones. In contrast, the hypothesis that subscription conditions are the main influence on cell-phone use is not verified.

Published in:

Professional Communication, IEEE Transactions on  (Volume:52 ,  Issue: 3 )

Date of Publication:

Sept. 2009

Need Help?


IEEE Advancing Technology for Humanity About IEEE Xplore | Contact | Help | Terms of Use | Nondiscrimination Policy | Site Map | Privacy & Opting Out of Cookies

A not-for-profit organization, IEEE is the world's largest professional association for the advancement of technology.
© Copyright 2014 IEEE - All rights reserved. Use of this web site signifies your agreement to the terms and conditions.