By Topic

Corporate social responsibility and customer loyalty: A conceptual framework

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

2 Author(s)
Yanqiu Liu ; Sch. of Manage., Xiamen Univ., Xiamen, China ; Xing Zhou

To win loyalty in today's markets, companies have to focus on building and maintaining customer loyalty. CSR has become a useful tool, however, the relationship between CSR and customer loyalty is largely unexplored. This article explores the effect of CSR on loyalty. In the proposed model, it is shown that the effect of CSR on loyalty exists, but that the effect is not all direct, CSR works through improving corporate image and trust.

Published in:

Service Systems and Service Management, 2009. ICSSSM '09. 6th International Conference on

Date of Conference:

8-10 June 2009