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This paper first discusses an issue in identifying critical software process improvement area. Next a method on how to use quality function deployment is described. Since the end of year 2003, ISO/IEC 15504 has become International Standard for Software Process Assessment, and we can observe increased use of this process model in industries and governmental organizations. ISO/IEC 15504 does not only improve compliance to the model by use of assessment reports, but also identifies critical process improvement area by use of benchmarks, risks, effectiveness measure, and organizational needs as candidate information. In this paper, use of quality function deployment in identifying critical software process improvement area is proposed, with aid of example from real project application.