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Developing Measures and Prioritizing Digital Capital of Real Estate Websites

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1 Author(s)
Chung-Chu Liu ; Nat. Taipei Univ., Taipei, Taiwan

The purpose of this research is to construct and prioritize the measures of digital capital of real estate Websites. Fuzzy analytic hierarchy process is adopted to collect and analyze data. A total of 12 professional agents were selected. According to the results, the digital capital is categorized into three dimensions: Internet relational capital, Internet customer capital, and Internet service capital. The research also develops 12 indicators for digital capital assessment.

Published in:

Computer Science and Information Engineering, 2009 WRI World Congress on  (Volume:1 )

Date of Conference:

March 31 2009-April 2 2009