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Study of Customer Lifetime Value Model Based on Survival-Analysis Methods

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3 Author(s)
Yun Chen ; Sch. of Public Econ. Adm., Shanghai Univ. of Finance & Econ., Shanghai, China ; Huirong Zhang ; Ping Zhu

Customer lifetime value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.

Published in:

Computer Science and Information Engineering, 2009 WRI World Congress on  (Volume:7 )

Date of Conference:

March 31 2009-April 2 2009