By Topic

The Research Based on the Stochastic Petri Net of the Importance of the Relationship Benefits

Sign In

Cookies must be enabled to login.After enabling cookies , please use refresh or reload or ctrl+f5 on the browser for the login options.

Formats Non-Member Member
$31 $13
Learn how you can qualify for the best price for this item!
Become an IEEE Member or Subscribe to
IEEE Xplore for exclusive pricing!
close button

puzzle piece

IEEE membership options for an individual and IEEE Xplore subscriptions for an organization offer the most affordable access to essential journal articles, conference papers, standards, eBooks, and eLearning courses.

Learn more about:

IEEE membership

IEEE Xplore subscriptions

1 Author(s)
Jingdong Chen ; Sch. of Bussiness Adm., Xi''an Univ. of Technol., Xi''an, China

Relationship Benefits is important research marketing theory, and this paper combed the relationship benefit in relationship marketing paradigm and concluded the main constituent elements of the Relationship Benefit. On this basis, according to dynamic character of enterprise' dealing with information flow of Relationship Benefits, the author established the Stochastic Petri net model based on Relationship Benefits, and by using example in order to analyzed the importance of it, further which is of great significance for distributing enterprise marketing resources and formulation of marketing strategy for enterprise.

Published in:

Computer Science and Information Engineering, 2009 WRI World Congress on  (Volume:7 )

Date of Conference:

March 31 2009-April 2 2009